Southwire’s roots go back to 1937 when Georgia Tech alumni Roy Richards started a business to erect power poles. Subsequently, in 1950, Richards founded Southwire Company with three used machines and 12 employees. Since then, the company’s reputation for quality and service has grown exponentially, bringing together a workforce of 7,000 professionals across the globe. Currently, Southwire boasts a vast clientele of businesses from both the transmission and the distribution side of the electrical industry. The company also builds customized solutions for OEMs and is one of the leading suppliers of wires that are used for overhead transmission as well as to power homes in North America. The company also offers an array of tools, components and assembled solutions.
Discussing the core competencies of his company, Stinson elaborates, “We leverage our vast partner network to assist our conventional customers fulfill their power needs. For our industrial clients, we collaborate with their design and application engineers to build innovative utility products that match their specifications.”
Our long-running record and wide gamut of wire and cable and tools, components and assembled solutions allow us to optimize solutions that align with every client-specific application
According to Stinson, at the heart of Southwire’s unparalleled client success lies its organizational culture that is based on four core elements: empowerment, trust, consistency and inclusion. The company empowers its workforce by allowing them to be autonomous with respect to handling client needs, trusts them to deliver, and finally drives them to be competitive through various intuitive engagement and recognition avenues. Presently, Southwire is poised to leverage its pandemic preparedness plan to develop newer and safer ways to deliver and implement its products, thereby continuing to raise the bar while making its customers feel valued. To conclude, Stinson reiterates the ethos of his company, “Our number one aspiration is to be a sustainable, multi-generational company, and make long-term investments that will positively impact the electrical industry in a much different way than any of our contemporaries.”